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Brian Franco discusses the importance of building systems in your business that allow it to thrive independently of your direct involvement. He introduces the mirror paradigm, comparing entrepreneurs to cowboys and cattle ranchers, and emphasizes the shift from trading time for money to creating passive wealth through systems and assets.

Brian Franco and Carter Looney discuss the common reasons why businesses fail to sell, focusing on valuation gaps, deal terms, financial clarity, owner dependence, and emotional readiness. They share insights from research and practical strategies to improve the likelihood of successful transactions. Chapters 00:00 Introduction and Episode Overview 01:13 Reasons Owners Overestimate Sale Price 02:07 […]

Enterprise value isn’t created at the negotiating table — it’s created two to three years before it. Matthew Barrett of Aprio and Brian Franco break down exit prep, quality of earnings, the working capital true-up that wrecks new partnerships, and why rolling 20% forward with the right independent sponsor can beat the 80% you already […]

In this episode, Brian Franco and Alex Sentell share strategies for wealth preservation through proactive tax planning, especially before liquidity events. Together, they discuss the importance of coordinating with advisors, leveraging tax strategies, and building a team to maximize wealth growth and protect assets.

In this episode, George Rivera shares his insights on building and activating relationship capital, scaling businesses while maintaining personal life, and the importance of legacy and relationships in entrepreneurship.