The Fragrance Shop’s competitive edge blooms with new Shutl delivery service

Same day delivery set to improve customer service and increase sales

London, 10 August 2016… The Fragrance Shop, the UK’s largest independent fragrance retailer, has launched a new delivery service from Shutl, the platform that gives people control over their deliveries. Shutl will bring The Fragrance Shop a competitive edge designed to enhance customer service and lead to a significant increase in sales.

Until now, The Fragrance Shop has been offering its online customers a range of delivery options including standard, next and nominated days, weekend delivery and click & collect. With Next Day and Click & Collect options overtaking standard delivery in popularity over the past few years, it has become evident that The Fragrance Shop customers are looking for urgency in receiving their online orders.

“Fragrances are typically purchased as a last minute gift, so speed and flexibility of delivery is important,” comments Mark Kelly, head of eCommerce, The Fragrance Shop. “We want to maximise on this by making it easier for customers to make these guilt-free, eleventh-hour purchases. We chose to implement Shutl based on the company’s standing as a market leader in same day delivery and the fact we share the same ethos for superior customer service.”

Shutl has been integrated into The Fragrance Shop’s new bespoke eCommerce platform.

Using Shutl, The Fragrance Shop customers can now opt for immediate delivery, or select a one-hour delivery timeslot of their choice. A Shutl carrier is then directed to whichever of The Fragrance Shop’s 177 stores nationwide is closest to the delivery address. The shipment can then be collected from the store, which is effectively serving as a mini-warehouse, and taken the final few miles into the hands of the recipient.

Kelly concludes, “Shutl enables us to interact with our customers quickly, and in the manner of their choosing. This doesn’t just give customers greater control over when they receive their purchases, but by keeping the delivery time short, they are less likely to change or cancel their order or contact customer services for delivery updates.”

ENDS

About Shutl
Shutl, the platform that gives people control over their deliveries, is disrupting online and instore retailing by aggregating availability across a network of local delivery firms nationwide. This means that local deliveries can be made – in as little as 90 minutes or at a preferred one hour time slot – at a cost that is comparative to standard delivery prices. Shutl is available from leading retailers across the UK including Hotel Chocolat, Maplin, Schuh and Superdrug.

About The Fragrance Shop
The Fragrance Shop offers designer, celebrity, and newly released fragrances from the world’s finest houses, including perfumes, eau de toilettes, aftershaves, and splashes by popular brands such as Gucci, Paco Rabanne, Hugo Boss, Armani, Dolce & Gabbana and many more

The Fragrance Shop is a proud supporter of children’s charities. 5p of every transaction both in-store and online goes towards spraying a little happiness into the lives of seriously ill children. For more information visit http://www.thefragranceshop.co.uk/spray-a-little-happiness

The Fragrance Shop has launched an innovative new app on iOS and Android which helps you to ‘Find your scent’. Search for ‘MyFragranceApp’ on the app store

For more information, please contact:
Jillian Alexander
Vanilla PR (PR for Shutl)
Tel: (0)7949 602484
jillian@vanillapr.co.uk or Shutl@vanillapr.co.uk

Nikki Alvey
Vanilla PR (PR for Shutl)
Tel: (0)7973 354706
nikki@vanillapr.co.uk

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